Avi Webb, Copywriter
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🐣 NAMING

 
 

Mom? Dad? Where do business names come from?

Pack a brand’s worth of character into your “hello.”

A memorable brand name is the simplest, smartest and strongest marketing asset you can own:

  • It’s the difference between selling a product and owning a category

  • It’s a subliminal ad in every email, sales call and branded anything

  • It’s your best defense against cheap copycats and expensive SEO

And it’s agonizingly easy to get wrong.

From nameless to peerless

Since opening my solo practice in 2018, I’ve worked directly with scores of visionaries like you—

founders ready to scale,

product builders ready to launch,

campaign creators ready to raise the roof—

to develop crowd-rocking brand names and idea-based campaigns that your team believes, your audience gets and all of your future marketing can build on.

 

Some of the companies and campaigns I’ve positioned:

Ready to begin? Let’s take 15 minutes to feel the fit.