Brand strong in a week

You know you need an experienced pro to position your brand, but you don’t have the time it typically takes to work with one? Brand strong in a week can be the best investment you make in your future success.

Some of the companies I’ve positioned:

Electronics Reseller (Copy)

Winery (Copy)

Food Shake (Copy)

Phone Payment Software (Copy)

Nutrition Podcast (Copy)

Return Label Printer (Copy)

Housewares - Retail (Copy)

Learning Therapy (Copy)

Rebrand from BMR Renos (Copy)

Sensory Farm (pro bono) (Copy)

Brand Strong in a Week packs six weeks of the most essential positioning power into four intense days of nonstop development:

Sample day-by-day development (with a naming focus):

PRE-WORK: The Situation Room

Preliminary meeting to establish priorities
Thorough questionnaire to focus on our audience and approach
Project brief from me to you, confirming I understand your product/service messaging needs and vision

MONDAY: The Kickoff Conference: From warmup to full sprint

Focused 90-minute interview with up to 3 members of your team
Diverse competitive research to gather real-customer perspectives related to the problem you solve and the solution you provide

TUESDAY/WEDNESDAY: The Brand Builder: Positioning you to start strong and go far

Distinct Brand Statement for internal clarity and decision making
Dozens of messaging concepts, name directions and tones explored
3-5 finalist names checked for obvious trademark concern, URL and search conflicts
15-20 additional viable options

THURSDAY: The Launch Box: Take ownership of your first-and-lasting copy

6-point “messaging pillars” reference sheet
Simple home and contact page web copy
30-minute Zoom with your team to introduce the new direction and answer questions
Screen-recorded guidance of the positioning for designers and team members down the line
Review of all deliverables as you take ownership of your new brand assets!

Why in a week?

In my 20 years’ experience, I’ve helped scores of companies across dozens of industries grow from nameless to peerless, with names like:

Osher

LifeParcel

Generation YES!

I’ve also met countless entrepreneurs like you building a serious vision yet who lack the six-plus weeks it typically takes to explore and approve a winning name. Entrepreneurs like the one who…

…bought an international biotech company and needed to rebrand it without disrupting operations

…had a name locked-up and ready to launch—then had a trademark conflict kick them in the You know where™

…encountered a once-in-a-lifetime scaling opportunity and needed an urgent messaging pivot to woo their new audience

(Importantly: each of these entrepreneurs was confident in their business vision and had a clear sense of their marketing plan—two important ingredients for the success of our Brand Strong partnership.)

If similar things keep you from launching or scaling, you can leverage my record of success positioning companies to get it right and get it right now.

Availability: up to 2 per month

Investment: $14,000

Ready to begin? Let’s take 15 focused minutes to confirm this is the right approach for your need:

Name

First Name

Last Name

Phone number

(###)

###

####

In a few words, what does your company/entity do?

What is the one thing you definitely want to have from our Brand Strong Week together?

What role(s) do you play in this business/project?

Successful results depend on clear communication. Which of these best described you?

PROJECT MANAGER: I am responsible for getting it done. Someone else approves budget and content.

CREATIVE DIRECTOR: I have final say in content decisions. Someone else approves budget.

FOUNDER/OWNER: I have full authority and responsibility for all decisions.

AGENCY HEAD: I have full authority and responsibility for our subcontract. Client approves estimate.